I’m a creative strategist, art-director and designer with over 20 years of experience at some of the most creative agencies of Germany and the U.S.. I love the process of bringing great ideas to life, shaping brands to a consistent, unique level and creating new looks.
Besides extensive experience in the automotive sector I have worked for a broad range of clients across food, fashion, technology, DIY, finance, travel, culture and social. Directing iconic brands such as adidas, Mercedes-Benz, Audi, BMW, Mini, Bosch, Mustang and McDonald´s. I was lucky to win over 100 global awards.
I have worked in different agency and team sizes and can adapt flexibly. I am experienced in leading teams, I can inspire, listen and teach, but I also enjoy doing things myself, whether layouting, developing strategies or writing copies. I am good at understanding brands and sharpening them conceptually, inventing looks and ideas. I am confident in the execution of photo shoots and film shoots.
I consider customer contact to be important in order to better understand requirements and to be able to present them accordingly. In addition to the short-term effect, I have always been interested in the relevance of measures.
That’s why I prefer longer-term cooperation in order to give really relevant input, understand the task and be able to solve it.
I am happy to come as a holiday replacement, for larger campaigns or interim management.