ADIDAS GLOBAL LAUNCH „IMPOSSIBLE IS NOTHING“
For the global Launch of „Impossible is Nothing“ at the 2004 Olympics in Athens, Greece we created the overall Print & Poster campaign design including photo art direction of the stars.
TBWA/ChiatDay SF, thanks to Uwe Duettmann and Kai Zastrow
The entire „Impossible is Nothing“ motif series (a selection shown below) were composed together on the back of each solo poster (shown above).
This way, we always told the most appropriate stories for each chosen market out of the series of 16 (in this case, the US poster).
